About
This
course aims to provide trainees a deeper understanding of planning of a digital
marketing campaign and the role of various digital channels in achieving that
goal through integrated marketing communication. It starts by building a
foundation through digital marketing strategy and helps trainees to acquire a
set of concepts and tools to digitally create, distribute and promote products
and services.
Whether
you are a business owner, a freelancer, a job seeker, a working professional, a
student, or a housewife, this course is for you. If you have a smartphone or a
computer, chances are that you already know and use the internet. It only makes
sense that you also learn the art of promoting yourself or your business and
start making money from the internet. If that sounds like a good idea, this
course will help you understand digital marketing and how you can get started
as a beginner and become a pro at digital marketing and start earning online or
grow your business.
Meet The Trainer(s)
Usman
Latif (MS in Communication Studies)
Usman Latif is a Digital
Marketer and growth hacker having over 13 years of experience. He is the
founder of Marcom Works and Digital Marketing Pakistan™, a Certified Digital
Guru by Google, certified trainer, and Marketing Instructor at LUMS, Punjab
University, Superior University, Bahria University Lahore, and other top
educational institutes in Pakistan. He is also a Digital Marketing Consultant
and Trainer for the USAID SMEA program and USAID PATTA program. Furthermore, he
has also conducted training sessions at the US Embassy Islamabad, US Consulate
Lahore, FNF Pakistan, NIC Karachi, NIC Islamabad, NIC Lahore, i2i, and other
organizations.
What you will learn After
completing this course, a trainee will be able to:
ü Understand
the importance of Communication in Digital Marketing
ü Develop
Digital Marketing Strategy
ü Understand
the Basics of Content and its significance in Digital Marketing
ü Do
Social Media Marketing on platform like Facebook, Instagram, Twitter, LinkedIn,
and YouTube
ü Do
Search Engine Marketing use Google Ads
ü Do
Email Marketing on MailChimp
ü Understand
the Importance of Analytics in Digital Marketing and how to analyze data
ü Find
Digital Marketing related jobs