About
Search
Engine Optimization (SEO) empowers a business to rank higher in search engine
results which helps in reaching a wider audience. Humans are inquisitive in
nature and they search for answers all the time. This was made easier with the
advent of technology and Google has become the go-to search engine for Billions
of people all around the world. This can be achieved by understanding how
Google search engine works and how it ranks websites. This course is the key to
understand one of the most important skills in Digital Marketing. If businesses
can learn to rank their websites on Google, then they can literally expect
millions of visitors to their website with millions of opportunities to get
leads and sales.
This
course is in line with international curriculum standards. In this course, you
will learn about what Google and Bing are, how search works, how do Search
Engines rank websites, why Google is the ultimate search engine, what does it
take to be a favorite in Google’s algorithm, how can you rank high for your
targeted keywords, which tools and techniques do you need to outrank your
competitors. In this course, you will also learn how to optimize your content
and websites to rank high in those search engines, how to use tools to perform
SEO, and how to run an SEO project successfully. The course is based on
hands-on exercises with detailed video lectures, MCQs, and reference learning
material for detailed review.
Meet The Trainer(s)
Usman
Latif (MS in Communication Studies)
Usman
is a Marcom Technologist and he hacks growth for businesses with a mix of
marketing, communication, and user experience (UX) strategies. He has over 10
years of experience in digital marketing and growth hacking. He is the founder
of Marcom Works and Digital Marketing Pakistan™, a Certified Digital Guru by
Google, certified trainer and Marketing Instructor at LUMS, top-rated Digital
Marketing Consultant on Upwork with 100% Job success score. He has helped
numerous companies around the globe in cracking their ROI through effective
digital marketing strategies. He knows marketing inside out and has worked in
marketing for the web, mobile apps, and mobile games.
Usman
is an accomplished industry expert and has been involved in different
communities as a consultant, an expert, a guest speaker and as a mentor. He has
spoken at several local and international conferences. Some of his affiliations
include Google, OpenStreetMap Foundation, U.S. Embassy in Pakistan, U.S.
Consulate General Lahore, The Indus Entrepreneurs (TiE), Open Ideo, Elance,
Payoneer, P@SHA, Google Maps, and different universities in Pakistan.
What you will learn After completion of
this course students will be able to:
ü Use
the Google Search engine efficiently.
ü Practice
different steps to do efficient keyword research.
ü Utilize
keywords with your unique content.
ü Plan
SEO activities based on how search engines rank websites. Change the existing
structure of a website to rank it higher in search results.
ü Create
a better marketing strategy for any product or service keeping in mind the
importance of SEO.
ü Perform
On-page Optimization to rank the website higher in Google search results.
ü Integrate
some on-page factors like Sitemap, Robots.txt, and Schema.
ü Configure
important tools like Google Search Console and Google Analytics.
ü Implement
different on-page factors on a WordPress website using the necessitating
plugin, called The Yoast SEO plugin.
ü Perform
Off-page Optimization, also called Link Building.
ü Perform
Video, Social Media, and AppStore SEO according to the latest trends and
techniques.
ü Apply
advanced techniques that will make the websites rank better than competitors.
ü Use
some of the most important tools for SEO.
ü Manage
a complete SEO project.
ü Acquire
online SEO-related projects on different freelancing platforms.
ü Perform
competitor analysis.
ü Create
SEO Project Performance report.