About
Writing
is a vast field and every sub-category of this field has its own unique writing
format. This course is aimed at aspiring writers who want to familiarize
themselves with this field and want to pursue writing as a career. It will
provide a set of guidelines that will eventually help learners navigate the
freelance world as writers. Throughout the duration of this course, trainees
will learn about fiction/nonfiction writing, copywriting, social media writing,
business writing, UX writing and much more. This course also covers some basics
of Language Arts including grammar, vocabulary, parts of speech and common
errors in writing, etc. Some parts of this course will also focus on enhancing
thinking conceptually, improving observation and analytical skills so that
learners can produce richer textual content.
Meet The Trainer(s)
Ayesha Fazlur Rahman |
Amena Aly Kamaal (MA English Literature,
Masters in Education | Masters in Communication)
Ayesha Fazlur Rahman:
Ayesha
is a Fulbright alum, with an M.Ed from the Harvard Graduate School of Education
and MA English Literature from Punjab University. She also took an under-grad
course in creative writing through the University of Minnesota (credit course).
She has received training in moderation/ facilitation techniques from Thailand.
Ayesha has academic training and experience in teaching and creative writing.
As part of her work in the development sector, she has trained textbook authors
in Islamabad, AJK and Baluchistan. The training module and posters were
developed by Ayesha as part of her work with GIZ.
She
has worked as a Quality Assurance Expert on training documents for Training for
Pakistan (USAID). Ayesha also developed training content for teachers in KPK
for PEAD Foundation. Additionally, she has worked as a consultant for FCDO,
UNICEF and UNESCO projects.
Ayesha
has been a blogger with The Express Tribune (The Good News Column) and with
Kuch Khaas (social interest topics, movie reviews, special occasion write-ups).
She has written articles on environment-related issues for Natura magazine
(WWF). Earlier, her short stories, poems and articles were published in The
Dawn, The Muslim, The News, The Nation and Pulse Global. She wrote articles on
women’s issues while volunteering at the NGO Bedari.
Ayesha
started her career as a school teacher and has also briefly taught at Fatima
Jinnah University. She has extensively conducted trainings for teachers, master
trainers, and textbook authors; she has also developed content and designed the
training program for these trainings. She is well-aware of the principles of
pedagogy and andragogy; she has adapted to the needs and contexts of a vast
range of trainees.
Amena Aly Kamaal:
Amena is a
high-performing, strategic-thinking professional with over 20 years of
experience in the communication sector in national and international corporate
organizations such as The United Nations. She is highly skilled at
communications for the development sector; exceptional writing, presenting, and
interpersonal communication skills. She is well-versed in all phases of the communication
process using traditional and latest communication tools innovatively and
effectively. She is adept at creative and business writing and has been
conducting training programs for the past six years, nationally and
internationally.
She started her academic
career in Clark University, USA, pursuing a four year undergraduate education
in Studio Art and Communications, she received a degree with highest honors, an
award bestowed by the University to a student after five years. She completed a
two year Masters in Communications from California State University, Fullerton
USA. Her thesis was published by University of Southern California in 2006.
Amena further honed her
skills gaining experience in Advertising, Web Development, Corporate Communications,
Public Relations and Development Communication in the United States and
Pakistan. Working in the United Nations for fifteen years has allowed her to
experience a diverse, multicultural and multi-faceted working environment.
Since her early
retirement from the UN, she has co-founded a digital firm working on digital
marketing and social media campaigns for social causes. She, along with her
partner and team, has experimented with the tools to bring about innovation
that are currently being taught in MIT and Harvard as case studies.
Amena
has a personal blog by the name of kamaalkibaat and is also a freelance writer
for The Guardian, Huff Post and Edition magazine. She also contributes to
Destination Magazine.
What
you will learn After completing this course, a trainee will be able to:
Write
with the objective to inform and entertain the reader and for marketing
purposes, through creative writing and business writing skills.
ü Create
content in a range of formats: articles, blogs, website posts, copywriting for
ads, product reviews, poetry for songs and greeting cards, fictional/story
writing.
ü Develop
job descriptions, complete translation and transcription assignments as well as
compose reports, resumes for clients.
ü Use
a background in technology to become UX writer for apps and websites.
ü Understand
and explore the online market for the complete range of writing-related jobs,
using the foundational skills developed through this course.
ü Gain
functional knowledge of the conventions of English Language.